This thought, with John 17:3, gives us a precise idea of how important knowing God is from His point of view. His evaluation of the relative value of things ought to be of great importance to us. Carnal men look to their riches as their glory. "Riches" can be understood as anything achieved through natural means: money; political power; athletic, artistic, or academic success; etc. "Glory" indicates what brings honor and acclaim and thus a strong sense of well-being, self-esteem, and confidence. From God's perspective, then, the knowledge of Him and His purpose is by far man's most important glory. It has more value than any human, material riches an individual might labor and sacrifice to obtain.