What we fear to do is to suffer the pangs of self-denial. We fear putting to death our flesh that is demanding satisfaction. But the truth is that we are dealing with the most troublesome aspect of our humanity. It is pride demanding its due. That is what we do not want to face because, in submitting to God, we are denying what pride is demanding, that we stand up for ourselves.
Do you understand that it is pride within us that wants to be god? It loves being praised and being coddled. It quickly puffs up with angry judgment over the real or perceived wrongs of others while being oblivious to its own. It is almost like a living, breathing something, a form within us unlike that of any other creature. It can be fed, or it can be starved. When fed, it grows. When it is starved, it diminishes and dies daily.
Pride starves and diminishes when we choose to submit to God's Word in obedience. But it is going to put up a strong defense of itself through the fear of being denied. It wants satisfaction. "You shall be as gods," the serpent told Eve. God made the serpent say exactly what was happening. Pride in Adam and Eve exalted itself over God, and made them god by changing the standard to satisfy themselves when they saw that the fruit was attractive. They did not deny their flesh.
Whether the challenges arise in what we permit ourselves to eat or to drink, how much we permit ourselves to eat, the control of the tongue, directing the temper, or whether we choose to be kind or sarcastic or cynical or hopeful and encouraging, the test to control our fear of humbling ourselves exists. That is where the battle is being waged.